Tuesday, February 1, 2011

Where Should I Promote My Music?


Choosing the Right Medium for Exposure

Not every opportunity for exposure is a good one. There are many services and Websites that offer help, sometimes for free. However, it takes some research and trial and errors to figure out which ones will best benefit you.

Below is a list of useful services:

  • Internet Radio

Internet Radio is definitely a great tool for independent artists. Blog Talk Radio and WAGTi Radio are two of the best services. Every month, thousands of visitors tune in to hear interviews, music and spoken word from up and coming independent artists. A lot of authors use Blog Talk Radio in particular to promote their books. Some shows have literally hundreds of listeners at a time. And the good thing is that once shows are over, they are archived and available to anybody.

  • Reverbnation

Reverbnation is a treasure for musicians and spoken word artists. Most of its services are free. Members can send pre-formatted newsletters to their fan base, build a street team and launch missions with the click of a button, and promote their albums and tracks through easy-to-share widgets. Fans can also use those widgets.

  • Livestream, Ustream

Broadcasting videos is a great promotional tool. Livestream and Ustream are free and let audiences see who is behind their creations. The only things the artists need are a webcam and an Internet connection. Videos can be recorded and archived for viewers to see at any time.

If you are an author, you can organize a reading session and answer questions from people in the chat room. A musician may want to play a few of his or her tracks.

  • Facebook, Twitter, Myspace

Social networking is a must for independent artists. However, they are public forums, and professionalism should not be an option but a pre-requisite. With Facebook, artists are better off with a Fan Page to promote their products in a heavy fashion. With a profile, there is always the danger of alienating others.

  • Website

To attract more followers, an indie must have a Website. And there is no need to be computer-savvy. Yola, Wix and Weebly are three of the best free resources on the Internet. Yola, in particular, lets you build up to five Website with one account. So, take advantage of it!

Happy Recording!

Real Beats for Real Artists

http://www.soforealproductions.com

1 comment:

Unknown said...

Internet Radio is definitely a great tool for independent artists. Blog Talk Radio and Wag-ti Radio are two of the best services. Thanks for the blog.
promote music