Superbowl Secret for Independent Artists

Independent artists, listen up!  This is your chance to take advantage of the upcoming NFL Superbowl event... especially if you're looking to pull new fans.  Only a few know and understand this little secret I'm about to share with you.

As an independent artist, the biggest challenge is finding new fans.  You don't have a big budget to consistently market your music on radio and TV and build awareness.  Nope, not happening.  So what can you do?  Well, you can do what is called "piggy-backing".  That's when you piggy-back off of a well known event like the Superbowl and attached your music to it.  You can simply make a song that is relevant to the Superbowl, either as a supporter of the Seattle Seahawks, the Denver Broncos, or just football in general.  Call it the "Superbowl Superhit" or something like that... just something to spark attention from someone who knows about the Superbowl but might not know about you.  Post it on your social networks and use the word "Superbowl" to get people clicking.  So, while you're entertaining everyone who is into the Superbowl, you can introduce your music at the same time.  Make sure you tell them what they should do next if they like it, like "share with your friends" or "visit my website for more".  

So many artists have blown up off of this technique alone... and all it takes is a little awareness...  we all want to be entertained by what's familiar.  It's the secret for success for all independent artists.  Good luck, and go Seahawks! lol I mean go Broncos!  I really mean, go YOU.

Happy Recording.

SLICK
Follow me @JackOfJazz
Listen to my first release: https://www.youtube.com/watch?v=5ys3jANqDFk
Check out my team's beats at http://www.sfrbeats.com

How to Make Music Others Can Feel

So you walk into the studio and already know what you want to create...you know all of your lyrics or you know all of the instruments you want to use.  You or the engineer hits record and you go at it, expecting it to just come out.  But all of the sudden it just doesn't sound right.. something is wrong, it doesn't sound as good in person as it did in your head yesterday.  What happened?

Well, if I'm describing a situation you've been through, listen up.  We've all been through this, including me.  The problem is, we're trying to "logically" replicate an emotional art.  Get it?  Lol in otherwords, we're trying to re-live an experience we're not in right now and get the same results.  When it comes to music, we're at our creative best if we're creating from our emotion, not from a plan or pencil.  When we get in the studio, we should be making music according to how we feel at that very moment.  That's as real as it gets..artistry in its truest form.  True, you could be recording a reference somebody made for you, or you have to make music like the label or manager is telling you to make, but always understand... YOUR BEST MUSIC IS MADE WHEN YOU DON'T KNOW WHAT YOU'RE ABOUT TO MAKE.  Whatever you create then becomes an extension of your emotion, and it is truly felt when you're done with it.  Just look at the success Drake has had as an example.  He writes and records during the moment.  So if you get in the habit of making music as your current emotion dictates, you'll start to see a huge difference in the quality of the music you create.  Happy Recording!

SLICK
Follow me @JackOfJazz
Listen to my first release: https://www.youtube.com/watch?v=5ys3jANqDFk
Check out my team's beats at http://www.sfrbeats.com

What it means to be an INDEPENDENT artist..

Wassup, it's SLICK, I know it's been about a half a decade since my last post lol.. but I'll make up for it.  I want to talk about independent artists and what it means to be independent.  To me, it means being who you want to be, independent of what anyone else has to say.. including labels, managers, promoters, anybody!  It's one of the core meanings of being an artist.. an artist is creative.  The more unique you are the more creative you can be.. the more original you are, the less competition you have.  And the more you be yourself, the easier it is.  WAY easier.  People can tell fake quick... but a real person, someone who is different, is someone people will gravitate toward.  It can be a pretty scary thing being independent.. being unique and being someone who no one has ever seen before.  But it can also be very rewarding.  Just step out there on faith... make your music the way YOU want to make it, without the so called "advice" from the label or even experienced artists.  Just be YOU, and work hard, and you'll see.... you'll start attracting more attention and building more fans than ever!

SLICK
Follow me @JackOfJazz
Listen to my first release: https://www.youtube.com/watch?v=5ys3jANqDFk
Check out my team's beats at http://www.sfrbeats.com

Charge a DONATION for your Music

Yeah... donations! Usually artists will sell there CD's, a few will give them away.. either has its advantages and disadvantages. With selling CD's, you're guaranteed money, but it will turn off people that don't know much about you. Giving away CD's is the best form of promotion... it spreads your music and awareness of your brand out to the public.... like giving away free food samples. Negative side of that is you lose money. And the people that don't want to pay for your music will go to the Youtube links in the description to download your music illegally anyway. How about mixing the two together.. sort of... Ask for donations! Let the customer tell you what they want to pay to get your music. Some will say $0.. others may give you $20 or even $100 bucks. If you play around with it, you may average what you would normally make off a $10/CD rate, but you might move more units. Give it a try... thats what an English rock band did once and they netted $1 million bucks off of 1 album! (Forgot the name of the band, but they made their new album available by donation from their website.. 1 year later, they had $1,000,000 in the bank.) So do a trial run at your next show... say you have CD's available for whatever you want to give. It will be hard for a customer to look you in the face and tell you your CD isn't worth more than free. Happy Recording.

Rehearse Your Voice

The band rehearses, why are you an exception? lol.. True a lot of singers and rappers have natural talent and believe they don't have to rehearse like musicians, but think about how you would sound if you did? Your voice is an instrument using muscles that need exercise. The stronger the muscle, the more control over your vocal performance you have. Every day or so you can do some warm up exercises, scales, all types of things that exercise the muscles used (vocal chords and diaphragm). A lot of useful vocal training videos can be found at www.YouTube.com. So then when you hear your favorite performer on TV do a spectacular run, you'll be like "OH he/she almost hit all the notes like I can!". Happy recording.

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